A small business can offset carbon emissions too

Why are we sharing this?

Transparency is a core principle of ours, and when it comes to impact as an ethical brand, we're not just talk. See below our methodology to offset the carbon from our supply chain. Caution: this content is only for the die hard eco-warrior.

Calculating our CO2 offsets

What may sound like a simple research task is actually extremely complex and time-consuming. To simplify things, weโ€™ll look at how we calculated the carbon footprint of our glass soap dispensers. 

Carbon Offset Methodologies Explained. Cradle to gate, Cradle to grave, Cradle to Cradle.

Our Methodology

To calculate our CO2 emissions, we use the cradle-to-cradle methodology. Itโ€™s the most stringent calculation method as it includes everything from the fuel used to mine limestone used to make glass, to the electricity emissions associated with recycling the bottles, and everything in between. This is whatโ€™s known as a Life-cycle Assessment (LCA).

The Complications

The calculation challenges arise throughout the cradle-to-cradle process.

Letโ€™s start with the mining of the raw materials. Were trees cut down to make way for the mine? How much fuel was used to extract the minerals?

During manufacture. Is the factory running on coal-fired electricity? Does the factory use efficient machines?

When shipping the bottles to our customers, did the product ship via plane, ship or truck? How far did the product travel from the distribution centre?

And finally, how many glass bottles will be recycled? How many will be thrown into landfill? 

Our Solution

Performing a full cradle-to-cradle analysis on each of products would cost more than US$200,000 and would take 3-6 months. Weโ€™d rather spend this on our Tirtyl Tip Program. Thankfully, much wealthier organisations have conducted their own cradle-to-cradle assessments on similar products, leaving us a series of benchmarks from which we can estimate our emissions.

In the case of our glass bottle. We used two benchmarks and some simple math to estimate the CO2 footprint.  

Bottle WeightCradle-to-cradle CO2 emissionsEmissions FactorSource
1kg1200g120%Glass Packaging Institute
1kg1090g109%AIGMF India
Tirtyl Glass Bottle
190g * 114.5% = 217.55g114.5% (Avg.)

We then performed the same benchmarking with every component of our product suite to calculate our total CO2 emissions.

After subtracting the CO2 offsets from our office solar system, we offset the remainder of our CO2 footprint through our partnership with Greenfleet Australia who perform reforestation initiatives in Koala habitats close to our Australia HQ.  


Fill your foaming pump bottle with warm tap water.

Also make sure your bottle has a foaming pump! If in doubt, read here.


Drop in a Tirtyl Tab and patiently curb your excitement for 20 minutes.

There's no need to wait around either, just pop the pump back on and let the magic unfold!


Enjoy a moisturizing, foaming lather!
Every, single, time.

When you need to refill, simply repeat the process. Say goodbye to single-use plastic.

^ Graphic above showing "comparison".
1 Tirtyl Tab = Foaming Hand Soap Bottle (Unbranded)

The most effective concentrate

Our foaming hand soap contains many of the same ingredients as other effective and moisturizing soaps, less the nasties of course.

The biggest difference is we've packed ours into a powerful tablet, so you don't have to pay for water or plastic packaging!

The smarter way to shop soap

Save a trip to the supermarket where you'll pay more for less! Instead get refills economically shipped to your doorstep. It's simply the smarter choice.

^ Graphic comparison above showing  a Tirtyl Hand Soap = $1.5, Unbranded Hand Soap = $3+

^ Photo above showing bottle plastic waste vs compostable wrapping.
Maybe a GIF - with plastic waste piling up, vs cutting wrapping into pieces and burying or putting in recycle bin.

No more single-use plastic

Only 9 percent of plastic is recycled in the USA. Instead, most plastic waste including soap and cleaning bottles ends in landfill, or worse our oceans.

In the near future, single-use plastic for most household consumables will be gone forever.

Why wait?

^ Banner above with "Refill, not landfill".